Punjabi weddings are known for colour and celebration, and the bridal jewellery matches: heavy Kundan and polki sets, bold tikkas, large naths and jhumkas, with the red and white chooda and golden kaleere on the wrists. For wholesalers supplying Punjab, Haryana, Delhi, Chandigarh and the large diaspora in Canada, the UK and Australia, Punjabi bridal jewellery is a high-value category.
The Punjabi bridal look, piece by piece
- Chooda: red and white bangles, traditionally given by the maternal uncle and worn for weeks after the wedding. Many brides pair it with gold-tone or Kundan bangles.
- Kaleere: umbrella-shaped danglers tied to the chooda, shaken over unmarried friends' heads for luck. They are bought as a pair and often gifted by friends and family.
- Kundan and polki-look necklace sets: often a heavy choker with a longer necklace or rani haar.
- Maang tikka and passa: the passa, a fan-shaped side head ornament, is a Punjabi favourite.
- Nath: a large nath with a chain to the hair.
- Jhumkas and chandbalis: large and ornate.
- Haath phool and rings, and paranda (decorative plait tassels).
Chooda and kaleere are often bought from specialist sellers, but kaleere in many designs, from traditional gold-tone domes to modern styles, belong in your bridal range if you serve Punjabi markets.
Style and colour
Polki-look and Kundan dominate, with AD for receptions. Bridal sets are often matched to the lehenga and the chooda: ruby red with gold, maroon, and pastel pinks and greens for modern brides, with emerald, ruby and white stones. Offering the same design in two or three stone colours is the simplest way to win bridal sales - stocking each bridal design in one colour only is a common mistake.
Seasons, including the diaspora
The main wedding seasons in India fall in the cooler months, and Karva Chauth, Lohri and Diwali add festive demand. Punjabi communities in Canada, the UK, the US and Australia buy heavily for weddings in their northern summer, when families can travel, so exporters need stock ready well before June. Plan export orders separately from domestic wedding-season orders, so neither is squeezed.
What to stock
Punjabi weddings include several functions - roka, mehndi, sangeet, the wedding and the reception - and many families buy imitation sets for the functions other than the wedding itself. Guest sets sell in far higher numbers than bridal sets.
| Piece | Designs to start with | Who buys |
|---|---|---|
| Kundan and polki-look bridal sets | 3 to 4 | Brides; rental businesses want durable heavy sets |
| Passa and tikka sets | 3 to 4 | Bridal and guests |
| Large naths with chain | 2 to 3 | Bridal |
| Jhumkas and chandbalis | 4 to 6 | Every function, guests |
| Mid-weight guest sets | 4 to 6 | Mehndi, sangeet, reception |
| AD sets | 2 to 3 | Receptions |
Quality points
Foil brightness, stone flushness, strong nath chains, secure tikka hooks, balanced heavy earrings, and neat backs.
We make Punjabi bridal styles at 200 pcs per design (400 for earrings and pendants). See Kundan and Polki wholesale and the Amritsar and Ludhiana market guide.