If there is one piece that sells in every season, it is the oxidised jhumka. College students wear it with kurtis, working women with cotton sarees, and everyone at Navratri. For wholesalers, oxidised jhumkas keep cash flowing between bridal peaks.
Designs that move fastest
- Classic bell jhumkas in small and medium sizes
- Statement jhumkas with large bells and bead drops
- Deity and temple motifs in oxidised finish
- Peacock and floral tops
- Coin and tribal designs
- Jhumkas with coloured beads or stones for festivals
Sizes and occasions
| Size | Occasion | Customer |
|---|---|---|
| Small (under 3 cm) | Daily, college, office | Students, working women |
| Medium (3 to 5 cm) | Festivals, casual functions | Wide range |
| Large (over 5 cm) | Navratri, statement wear | Fashion-forward buyers |
Keep all three sizes of your top designs. Large oxidised jhumkas are light for their size, especially in zinc alloy, which is why customers wear them for long hours at Navratri.
Base metal and how they are made
German silver (a copper, nickel and zinc alloy) gives weight and a silver-white body. Most oxidised jhumkas, though, are cast in zinc alloy or brass, silver-plated, darkened with a sulphur-based solution and relief-polished so the raised details shine; better pieces add a clear lacquer to slow further darkening and stop the black rubbing off. Some cheaper jhumkas are painted black in the recesses instead, which looks flatter and chips with use. Read German silver vs oxidised brass.
Oxidised jhumkas are worn for long hours against the skin: smooth, well-finished hooks matter, customers who react to nickel may prefer bases and plating without it, and clip-on versions of popular designs reach customers without pierced ears.
Quality checks
| Check | Look for |
|---|---|
| Oxidised contrast | Dark recesses, bright highlights |
| Pairs | Same size and hang |
| Hooks | Smooth, comfortable |
| Beads | Secure, even |
| Weight | Comfortable for long wear |
Stocking tips
Oxidised jhumkas are a volume category that sells in every season, with a sharp peak before Navratri.
- Keep the top ten designs in stock all year and re-order them first; they are repeat purchases.
- Offer a price ladder from small to statement, mostly at entry and mid prices.
- Stock both plain designs and coloured versions (turquoise, red, green, multicolour stones, beads or enamel) of your best sellers - colour lifts them from everyday to festive.
- Build up large festive designs from July for the Navratri rush; college festival seasons add smaller spikes in university towns.
- Because the factory MOQ for earrings is higher, choose designs with wide appeal for factory orders.
- Pack them in pairs in sealed bags: air keeps darkening oxidised finishes.
We make oxidised jhumkas to order at 400 pcs per design. See oxidised jewellery wholesale and our German silver oxidised guide.
Display that sells
Oxidised jhumkas sell best on open display cards grouped by size, at eye level with a mirror nearby - customers try them on more than almost any other piece, so keep a few out of their bags. Mixed trays near the billing counter encourage add-on sales, and pre-carded mixed assortments from distributors make it easy for small retailers to refill. Plan orders so stock arrives several weeks before Navratri, because retailers want to display early.