On Raksha Bandhan, sisters tie a rakhi on their brothers' wrists and brothers give gifts in return. Jewellery is one of the most popular gifts, and imitation jewellery suits the budget and taste of many brothers, especially younger ones. For retailers, it is a gifting spike in late summer.
What sells as gifts
- AD pendant sets and earrings
- Rose gold and modern pieces
- Bracelets
- Small jhumkas and studs
- Oxidised pieces for younger sisters
- Gift-boxed sets
Gift packaging matters
Brothers want something ready to give. Pieces in gift boxes, with a small card, sell far better than pieces in plain pouches. Ask your manufacturer about gift packaging for this season.
We manufacture AD and modern pieces with packaging options at 200 pcs per design (400 for earrings and pendants). See AD jewellery wholesale and rose gold jewellery.
Price points
Most Raksha Bandhan jewellery gifts sit at accessible to mid price points. Offer a clear range so customers can choose quickly.
Online sales
Many brothers live away from their sisters and buy online for delivery, and most Raksha Bandhan jewellery gifts are bought online in the two weeks before. Fast delivery, gift wrapping and packaging that survives courier win orders.
Common mistakes
Supplying jewellery in plain pouches for a gifting occasion. Brothers buying gifts want something ready to hand over. Another mistake is late stock for online sellers, who need time to list and ship before the festival.
A sample order
An online seller might order three AD pendant set designs, two rose gold bracelet designs and a pair of stud designs, each at 200 to 300 units, in gift boxes, ready a month before Raksha Bandhan.
Return gifts from sisters
Sisters also give gifts to brothers, and some families exchange gifts among cousins. Small, affordable gift-boxed pieces sell well for these exchanges.
Rakhi hampers
Some sellers create rakhi hampers combining a rakhi, sweets and a jewellery piece for the sister.
How the date is set, and why it moves
Raksha Bandhan falls on the full moon (Purnima) of the month of Shravana, usually in August. Because the festival follows the lunar (or luni-solar) calendar, its date on the Gregorian calendar shifts from year to year. Check the date for the coming year as soon as the new panchang or calendar is published, and plan factory orders backwards from it rather than from last year's date.
A ready-made assortment
| Piece | Share of the order | Notes |
|---|---|---|
| Boxed pendant sets | About a third | The classic gift |
| Earrings in gift boxes | About a quarter | Easy to choose |
| Bracelets and rings | About a fifth | Younger sisters |
| Premium sets | The rest | Higher-value gifts |
After the season
After Raksha Bandhan, move gifting stock towards Diwali gifting in October. Record what sold by design, colour and price point in the final week, while it is fresh. That record is the best guide to next year's order.
Display ideas
Create a gifting table with boxed pieces at three clear price points, and rakhi-themed decoration.
Briefing your staff
Staff should ask the sister's age and style, suggest a boxed gift at the right price, and offer gift wrapping.
Working with your manufacturer for this season
Confirm designs and quantities by May, so production (about a month for made-to-order designs), approval and transport all fit before your shelves need the stock. Gift boxes and packaging take time to print, so order them alongside the jewellery. Online sellers should plan stock earlier, since online gifting orders peak two weeks before the festival. Ask the factory to keep a record of the approved finish and stone colours, so any mid-season re-order matches the first batch.